SKILLS & EXPERIENCE

Mentoring & Leadership

  • Guided and mentored teams across roles, including strategy interns, junior associates, and internal employee teams, fostering professional growth and expertise in digital marketing.

  • Developed and delivered training on digital strategy and integrated marketing at WE Communications, sharing best practices across North America and UK teams.

  • Provided strategic social media consulting to nonprofits, start-ups, individuals, and small businesses during time as a freelance marketing consultant, equipping teams with how-to guides and best practices for sustained success.

Branding & Aesthetic Development

  • Shaped the branding and aesthetics of Time & Tide Coffee, establishing a distinctive identity recognized for its vibrant style and engaging storytelling.

  • Led the rebranding of Heart of Biddeford, a 20-year-old nonprofit, creating a new strategic vision, presenting it to stakeholders, and overseeing its execution.

  • Developed comprehensive brand strategies for clients at WE Communications, StrawberryFrog, and Wunderman, aligning messaging with business goals to build lasting audience connections.

  • Crafted content and managed community engagement for Zemoga, Inc., including corporate blogs, thought leadership initiatives, and innovative campaigns.

Strategic Planning & Execution

  • Built integrated marketing strategies for a range of industries, including finance, beauty, pharma, and CPG, while working at agencies such as WE Communications and StrawberryFrog.

  • Directed the digital strategy for SunTrust Bank's onUp Movement, launched during Super Bowl 50.

  • Designed and implemented holistic strategies combining digital, social media, and loyalty programs to meet brand goals for clients such as Levi’s, Citi, United Airlines, and The Coca-Cola Company at Wunderman.

  • Led Heart of Biddeford's Partners in Preservation campaign, securing national recognition, and winning $100K for historic preservation in Biddeford.

Social Media & Digital Expertise

  • Created and executed social media strategies for small businesses, non-profits, and global brands, driving measurable growth and customer engagement.

  • Grew social media engagement by over 20% at Zemoga, Inc. through relevant strategies and consistent execution.

  • Designed social media playbooks and hashtag strategies, enhancing organic and paid social content performance.

  • Oversaw content creation for multiple platforms, including blogs, social media copy, and paid media campaigns for Time & Tide Coffee and freelance clients.

  • Directed social strategy for Orexo's Out The Monster Campaign, winner of a Gold Cannes Lion award.

Content Creation & Storytelling

  • Wrote and managed content for blogs, campaigns, and media outlets, including Pixels & Pills, AOL Jobs, and independent clients.

  • Established a personal blog, Unemployed Brooklyn, featured in outlets such as NY1 News and Rue89.com, and leveraged its platform to organize community networking events. During this time I also co-founded Work It Brooklyn, a networking coalition, hosting events and fostering collaboration within the community.

Relevant Roles

Time and Tide Coffee, LLC | Biddeford, ME
Dec 2017-present
Co-founder, Brand Director

Freelance Marketing Consultant | Remote
Mar 2018-present

WE Communications | New York, NY
May 2016 -Dec 2017
Director, Social & Digital Strategies

StrawberryFrog | New York, NY
Feb 2015 - Apr 2016
Lead Strategist

Wunderman | New York, NY
Apr 2012 - Feb 2015
Senior Strategist, Digital & Social Media

Blogger / Writer | Brooklyn, NY
Feb 2009 - Jan 2014
Freelance Writer and Blogger

ZemoGA, Inc. | New York, NY
Apr 2010 - Jan 2012
Head of Social Media, Special Ops

Relevant Volunteer Work

Heart of Biddeford | Biddeford, ME
Jan 2022 - Present
Board Member, Member
Executive Committee
Founding Chair, Strategic Communications Committee

Education

Brandeis University
Bachelor of Arts; fine arts, cum laude
Post-Baccalaureate, Painting