And if so... what's left to talk about?

I came across this comment while reading Jeff Bullas' blog the other day.

Since Facebook has pretty much written the book on social media it will be interesting to see if the population stays with them. Have they accurately predicted what people will like once they acclimate themselves to it? On the other hand - if you don't like Facebook, who competes, really?

And while the post, and this comment, make a lot of sense, they also started me thinking.

Especially this part: Facebook has pretty much written the book on social media. And then this: Who does compete with Facebook, really?

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There have been several articles written about how social media makes you lonely. 

Seriously?

Personally, I've never felt that way. Studies be damned.

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"If a story is not about the hearer he will not listen." - John Steinbeck

This, my friends, is at the crux if the social construct.  We spend a lot of time talking about using social platforms to build relationships - brands to customers, customers to brands, people to people. We spend a lot of time chasing the new hotness. And we spend a lot, a helluva lot, of time talking about how it's all about telling a story.  Content is king, isn't that what we say? And curation its queen?

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The other day, I received a phone call from the folks at Time Warner Cable, from whom, unfortunately, I get my internet services. The woman was calling me to offer a "great deal" if I bundled my internet, home phone and TV all to Time Warner.

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It should come as no surprise that I'm of the firm belief that social media needs to be at the center of your marketing plan moving forward. 

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