We – marketers of any stripe, but especially those in the digi/social side of things – spend a lot of time talking and thinking about how to get people to share our stuff. To share it in the traditional sense of the word, water cooler moments and word of mouth, but also about how to get them to share it on their social networks, with their followers and friends etc. (Some of you will argue this is still word of mouth- one person telling another and so on and so on. I don’t disagree, but for the purpose of this post, let’s separate what you might tell a friend over coffee from what you’ll put out into the digital world.)
I’ve been thinking lately, about what makes really great social media.
Great article on the HBR blog that reminds us to think beyond the “page.” Definitely worth a read for any person working creatively in today’s digital world.
Oh hey, the Atlantic says the secret to viral success is that there is no secret to viral success. You guys have any thoughts on that?
Fast Company released their list of the 100 Most Creative People of 2013 (even though we’re only halfway through the year…)
Hell is other people. Want to avoid them? There’s an app for that.
Thirty years ago this week Sally Ride became the first American Woman to launch into space. And it was a pretty cool time to be a nerdy little girl.
I’ve been spending a lot of time thinking about attention spans, of late. My own, and the attention of others.
Five things you might have missed this week.
Mary Meeker on the State of the Web. Put this slide presentation in your pocket and reference it. Often.
Brian Wong on how brands can own moments. Love the diagram.
The Spike and The Like: Matt Locke on digital attention. A must read.
GoGirl Finance will be Breaking the Taboo Around Women, Men & Money on June 13. Part of the larger S.H.E. Summit week here in New York.
Mary Tyler Moore was groundbreaking television. There’s a new book out about the women behind the show. I can’t wait to read it.
What were your favorite finds or must read articles this week? Let me know in the comments. I’d love to check them out.