Add Value. Get Shared.

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We – marketers of any stripe, but especially those in the digi/social side of things – spend a lot of time talking and thinking about how to get people to share our stuff. To share it in the traditional sense of the word, water cooler moments and word of mouth, but also about how to get them to share it on their social networks, with their followers and friends etc. (Some of you will argue this is still word of mouth- one person telling another and so on and so on. I don’t disagree, but for the purpose of this post, let’s separate what you might tell a friend over coffee from what you’ll put out into the digital world.)

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ICYMI | Friday Five

5 people having summer fun

Great article on the HBR blog that reminds us to think beyond the “page.” Definitely worth a read for any person working creatively in today’s digital world.

Oh hey, the Atlantic says the secret to viral success is that there is no secret to viral success. You guys have any thoughts on that?

Fast Company released their list of the 100 Most Creative People of 2013 (even though we’re only halfway through the year…)

Hell is other people. Want to avoid them? There’s an app for that.

Thirty years ago this week Sally Ride became the first American Woman to launch into space. And it was a pretty cool time to be a nerdy little girl.

ICYMI | Friday Five

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Five things you might have missed this week.

Mary Meeker on the State of the Web. Put this slide presentation in your pocket and reference it. Often.

Brian Wong on how brands can own moments. Love the diagram.

The Spike and The Like: Matt Locke on digital attention. A must read.

GoGirl Finance will be Breaking the Taboo Around Women, Men & Money on June 13. Part of the larger S.H.E. Summit week here in New York.

Mary Tyler Moore was groundbreaking television. There’s a new book out about the women behind the show. I can’t wait to read it.

What were your favorite finds or must read articles this week? Let me know in the comments. I’d love to check them out.

Native Advertising in the Social Age

  1. Best form of content& advertising is that which is shared. Re-targeting will never be as powerful as sharing, says @jonsteinberg #SMWNative
  2. It’s not enough, any longer, to make a singular piece of content and then distribute across channels. Platforms are too evolved and consumers are too savvy. Instead, we (brands, marketers, publishers) must make sure that content is created for the specific platforms on which it will live. Over the course of Social Media Week 0 in New York, there were several panels and discussions on what we call native advertising. The key question: How do we tell stories and ensure that they make sense in the context in which they are being told? Continue reading